What is niche perfumery?

Ilsa Fragrances is a niche perfumery company, but what does that mean, niche perfumery?

Niche perfumery has existed for many decades, but with the onslaught of flankers and celebrity perfume launches, it has come into its own in the last decade.

So what is it? Simply, niche perfumery is usually a small, independent company that focuses on the art of perfumery, with a focus on quality and individuality of a fragrance. The perfumes aren’t usually produced on a mass scale, which furthers the uniqueness of the scent – not everyone will have it!

I take joy in creating the beautiful and distinctive scents of Ilsa Fragrances for you, and hope you take joy in, and feel beautiful while, wearing them!