When I created Infinite No 1, I knew it had to be more than a perfume.
It needed to have a purpose, and that purpose to me was clear:
With this perfume, I wanted to remind women that they have worth. That they are powerful. That they are beautiful.
I wanted it to encourage intrinsic inspiration.
I wanted it to remind you that your abilities are limitless.
I wanted it to empower you.
But I also wanted to do something for the next generation. I wanted to do something for my daughters and your daughters. My nieces and your nieces…granddaughters and friends’ daughters.
This is why 5% of the net proceeds from sales is donated to Girls on the Run. This nonprofit runs a 10-week program that teaches girls (ages 8-13) they have the power to do whatever it is they dream. During their experience, girls learn self-worth, self-love and self-empowerment by training for a 5K walk/run. It's an incredible program that changes lives both emotionally and physically, and is just what our girls need to succeed in the world.
I'd love to know if Infinite No 1 has fulfilled these, or other, purposes for you - leave a comment here or on our Facebook, Twitter or Instagram.
Here's to you and our girls...and remember, never mind the sky - there is no limit!
Ilsa
xx