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#perfumewithapurpose

When I created Infinite No 1, I knew it had to be more than a perfume. It needed to have a purpose, and that purpose to me was clear: With this perfume, I wanted to remind women that they have worth. That they are powerful. That they are beautiful. I wanted it to encourage intrinsic inspiration. I wanted it to remind you that your abilities are limitless. I wanted it to empower you. But I also wanted to do something for the next generation. I wanted to do something for my daughters and your daughters. My nieces and your nieces…granddaughters and friends’ daughters. This is why 5% of the net proceeds from sales is donated to Girls on the Run....

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