When I created Infinite No 1, I knew it had to be more than a perfume. It needed to have a purpose, and that purpose to me was clear: With this perfume, I wanted to remind women that they have worth. That they are powerful. That they are beautiful. I wanted it to encourage intrinsic inspiration. I wanted it to remind you that your abilities are limitless. I wanted it to empower you. But I also wanted to do something for the next generation. I wanted to do something for my daughters and your daughters. My nieces and your nieces…granddaughters and friends’ daughters. This is why 5% of the net proceeds from sales is donated to Girls on the Run....
We’re so excited to start the New Year with you, but first let’s say adieu to 2016! For me, 2016 was an incredible year filled with hope, love, trial and success.With hope, I started the journey of creating Infinite No 1; in love, I had the support of friends and family during the trials of Infinite No 1’s creation, and the success of its launch on September 15, 2016. But this was only half of my incredible year - the birth of my second daughter added to the hope, love, trial and success of 2016. Four days before the launch of Infinite No 1, I went into the hospital with life threatening pregnancy complications. The baby successfully came into the...
Infinite No 1 officially launched on September 15th! I am so grateful for everyone that came out to support this major milestone!
We were lucky to have multiple giveaways of fabulous products from Be Good, House of Miracles and Biossance. Each attendee also went home with a gift bag filled with skin care samples from Dermarché, Biossance and Whish, and of course a sample of Infinite No 1.
We couldn’t have had such a successful event or such an amazing product without the support of the many colleagues, friends and family that helped us along the way. It truly does take a village!
Ilsa
xx
